Leading entertainment company CJ ENM today announced that acclaimed actress, Awkwafina, will appear as special guest together with host Kim Soo Hyun (“Queen of Tears”) for The CW Network's live broadcast of KCON LA 2024 presented by Samsung Galaxy on Sunday, July 28. This historic event marks the first-ever live national primetime TV broadcast of a K-pop festival in the United States and will begin at 8 PM ET/PT.
The massive K-pop festival also announced that previously revealed acts for the Sunday night show, JEON SOMI, NCT 127, STAYC, ZEROBASEONE, and ZICO will now be joined by special performances from BIBI, HYOLYN, INI, ME:I and TWS and a special pre-recorded stage for The CW Network broadcast from ENHYPEN, ensuring an unforgettable night of music and entertainment.
KCON, the world’s largest K-pop Fan & Artist Festival, will take place from July 26-28 at the LA Convention Center, Gilbert Lindsay Plaza, and Crypto.com Arena. This year's festival, presented by Samsung Galaxy as the title sponsor, promises an event bigger than ever with more daytime stages, programming, and content to bring a livelier festival atmosphere to LA K-pop fans.
"This is a groundbreaking broadcast for K-pop and the music industry and having Awkwafina as a special guest for the evening is a dream come true," said Harry H.K. Shin, Head of Music Entertainment at CJ ENM. "Her dynamic personality and presence on stage will add that extra layer of excitement we are looking for to make the night one for the whole country to remember."
This partnership between The CW and CJ ENM highlights the power of fandom and the role KCON has played in building connections between emerging K-pop artists and their international fanbase. Over the past decade, KCON has facilitated the global rise of K-pop, propelling artists to the forefront of the music scene and highlighting the genre’s dynamic quality.
Samsung will also be bringing special experiences for KCONers. Fans will be able to experience Samsung’s Galaxy Z Fold6, Flip6, Watch7 Ultra and Buds 3 Pro at the Galaxy Experience Space. Fans can navigate their way out of a special Escape Room using Samsung Galaxy AI features, enter dance challenges, and receive exclusive KCON perks, all at the Galaxy Experience Space. KCON artists will also make special appearances, engaging fans and showing off their latest foldable smartphones, watch and buds.
More information on KCON LA 2024 can be found at kconusa.com and tickets to see KCON LA 2024 live in Los Angeles and enjoy all the festival has to offer available for purchase on AXS.com/KCON2024. With K-pop fans new and old now able to experience KCON LA on television nationwide, KCON LA has also introduced a new 1DAY ticket, which makes the festival grounds and all stages accessible to an even larger audience.
Viewers across the United States can tune into The CW’s live broadcast of the Sunday concerts at KCON LA 2024 on July 28 at 8 pm ET, to catch performances by top K-pop stars live from the main M COUNTDOWN.