Enrich the Culture through Sharing Content Campaign

CJ ENM explores avenues to enrich our society through a range of campaigns uniquely linked to culture, endeavors that only CJ ENM can pursue. Through fundraising campaigns, we support items that directly resonate with the public and provide platforms for direct participation, sharing the value of cultural experiences and encounters.

CJ ENM Content x CJ Donors Camp Linked Fundraising Campaign

CJ ENM conducts a fundraising campaign every year in cooperation with CJ Donor’s Camp to spread good impact through the significant but unseen influence of content. In 2023, tvN’s <Twinkling Watermelon>, which gained attention as the first in Korea to feature simultaneous sign language interpretation at its online screening, held a fundraising campaign in conjunction with the TV show and, with the money raised, inviting hearing-impaired children and their families to a closed captioning screening of the film <The Moon> and presenting them with pouches to keep their artificial cochlear implants. Furthermore, a fundraising campaign was held in collaboration with tvN’s <Castaway Diva> to support ‘young individuals in preparing for independence’, extending a warm helping hand to various communities in need.

‘Good Vibes, Good Voices’ Campaign at <2023 MAMA AWARDS>

CJ ENM held the in November 2023 and conducted the ‘Good Vibes, Good Voices’ Campaign along with a special voting event where global K-POP fans directly participated to exert Good Impact. The ‘Good Vibes, Good Voices’ campaign was created with the concept of ‘ONE I BORN’ from the <2023 MAMA AWARDS>, aiming to gather voices of many ‘I’s into ‘ONE’ and give birth to a new voice that would benefit the world. Through online and offline events, voices from MAMA AWARDS fans were donated, and approximately 1,000 fans’ contributions were compiled to create a new AI voice. This voice was used in producing content aimed at enhancing accessibility for the culturally vulnerable. From December 2023 to January 2024, CJ ENM implemented ESG practices to create a content world where everyone can enjoy together by integrating this AI voice into the audio description subtitles of <Street Dance Girls Fighter 2>.